Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Bridal
  • Formals
  • Mothers
  • Tuxedos
  • Events
  • Book Appointment
  • ASHLEYlauren
  • 12437
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • Shop by Event
    +
    • Homecoming
    • Pageant
    • Plus Size Prom
    • Prom
    • Short & Cocktail Dresses
    • Mother of the Bride
    • Evening Gowns
  • Prom
    +
    • ASHLEYlauren
    • Ava Presley
    • Ellie Wilde
    • Johnathan Kayne
    • Jovani Prom
    • Kate Parker
    • Portia & Scarlett Couture
    • Sherri Hill
    • Tarik Ediz
  • Plus Size Prom
    +
    • Sydney's Closet
  • Homecoming & Cocktail
    +
    • Ava Presley Homecoming
    • Jovani Short & Cocktail
    • Jovani Homecoming
  • Pageant
    +
    • Jovani Red Carpet
    • Jovani Pageant
  • Mother of the Bride
    +
    • Cameron Blake
    • MGNY by Morilee
    • Montage by Mon Cheri
    • Jovani Evenings
  • Sale Gowns
    +
    • Shop our Sales!
  • More Styles
    -
    • Dresses with Pockets
    • Featured Styles
ASHLEYlauren 12437
Swipe         Tap & Hold
12437 Lilac front
12437 Lilac back
12437 Ice Pink front
12437 Ice Pink back
12437 Sky front
12437 Sky back
12437 Black front
12437 Black back
12437 White front
12437 White back

ASHLEYlauren 12437

  • Brand: ASHLEYlauren
  • Style #: 12437
  • $398
To navigate this list of sizes with keyboard controls, use the following: - Tab key to move through the radio buttons - Spacebar or Enter key to select a radio button - Arrow keys (Up or Down) to move between radio buttons The selected radio button will have a visible indication and be marked as selected.
  • 00
  • 0
  • 2
  • 4
  • 6
  • 8
  • 10
  • 12
  • 14
  • 16
  •  
  •  
  •  
  •  
  •  
Size Chart
Online Sales Policy
Email to a Friend
  • Description

Elevate your evening look in this elegant strapless brocade gown. The structured bodice features soft ruching that enhances the figure, while the intricate brocade fabric adds timeless texture and dimension. A cascading ruffle detail at the hip creates movement and drama, complemented by a sleek fitted skirt and subtle train for a refined finish.



  • Available in Sky, Ice Pink, Lilac, White

  • Perfect for Prom, Pageant Appearances, Formal events, Weddings, Mother of the Bride or Groom, and Elegant Evening Affairs

  • Features a strapless neckline, ruched bodice, brocade fabric, cascading ruffle accent, and fitted silhouette


Searching for Similar and Related Styles...

Loading Related Results...
logo-footer
stylish. bold. unforgettable.

Follow Us On Social
Hours

Tuesday 10:00 AM until 5:00 PM

Wednesday 10:00 AM to 5:00 PM

Thursday 10:00 AM to 5:00 PM

Friday 10:00 AM to 5:00 PM

Saturday 9:00 AM to 2:00 PM

Sunday CLOSED

Monday CLOSED

(256) 767-4262
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
801 E Tennessee St
Florence, AL 35630
  • Bridal
  • Formals
  • Mothers
  • Tuxedos
  • Events
  • Book Appointment
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Homecoming
  • Pageant
  • Plus Size Prom
  • Prom
  • Short & Cocktail Dresses
  • Mother of the Bride
  • Evening Gowns

Prom

  • ASHLEYlauren
  • Ava Presley
  • Ellie Wilde
  • Johnathan Kayne
  • Jovani Prom
  • Kate Parker
  • Portia & Scarlett Couture
  • Sherri Hill
  • Tarik Ediz

Plus Size Prom

  • Sydney's Closet

Homecoming & Cocktail

  • Ava Presley Homecoming
  • Jovani Short & Cocktail
  • Jovani Homecoming

Pageant

  • Jovani Red Carpet
  • Jovani Pageant

Mother of the Bride

  • Cameron Blake
  • MGNY by Morilee
  • Montage by Mon Cheri
  • Jovani Evenings

Sale Gowns

  • Shop our Sales!

More Styles

  • Dresses with Pockets
  • Featured Styles