Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Bridal
  • Formals
  • Mothers
  • Tuxedos
  • Events
  • Book Appointment
  • Mother of the Bride
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • Shop by Event
    +
    • Homecoming
    • Pageant
    • Plus Size Prom
    • Prom
    • Short & Cocktail Dresses
    • Mother of the Bride
    • Evening Gowns
  • Prom
    +
    • ASHLEYlauren
    • Ava Presley
    • Ellie Wilde
    • Johnathan Kayne
    • Jovani Prom
    • Kate Parker
    • Portia & Scarlett Couture
    • Sherri Hill
    • Tarik Ediz
  • Plus Size Prom
    +
    • Sydney's Closet
  • Homecoming & Cocktail
    +
    • Ava Presley Homecoming
    • Jovani Short & Cocktail
    • Jovani Homecoming
  • Pageant
    +
    • Jovani Red Carpet
    • Jovani Pageant
  • Mother of the Bride
    +
    • Cameron Blake
    • MGNY by Morilee
    • Montage by Mon Cheri
    • Jovani Evenings
  • Sale Gowns
    +
    • Shop our Sales!
  • More Styles
    -
    • Featured Styles

Mother of the Bride

Sort By:
Off Shoulder Floral Applique Satin Trumpet Gown 45668 Quick Delivery!

45668 Off Shoulder Floral Applique Satin Trumpet Gown

$990  
 
 
Strapless Straight Neck Fitted Midi Dress 49061 Quick Delivery!

49061 Strapless Straight Neck Fitted Midi Dress

$770  
 
 
 
 
 
 
Jovani Evening 43699 Quick Delivery!

43699 Jovani Evening

$1089  
 
 
Black Strapless Column Gown with Beaded Peplum Waist 55601 Quick Delivery!

55601 Black Strapless Column Gown with Beaded Peplum Waist

$1045  
 
Strapless Beaded Appliqué Mermaid Gown 54133 Quick Delivery!

54133 Strapless Beaded Appliqué Mermaid Gown

$1430  
 
 
Floral Sequin Strapless Sweetheart Gown 49535 Quick Delivery!

49535 Floral Sequin Strapless Sweetheart Gown

$1430  
 
One Shoulder Floral Mermaid Gown 52370 Quick Delivery!

52370 One Shoulder Floral Mermaid Gown

$539  
 
Strapless Beaded Feathered Column Gown 53523 Quick Delivery!

53523 Strapless Beaded Feathered Column Gown

$1089  
 
Strapless Floral Tiered Peplum Mermaid Gown 54320 Quick Delivery!

54320 Strapless Floral Tiered Peplum Mermaid Gown

$935  
 
 
Beaded Tulle A Line Gown 51617 Quick Delivery!

51617 Beaded Tulle A Line Gown

$3300  
 
 
One Shoulder Nude Embellished Gown 50205 Quick Delivery!

50205 One Shoulder Nude Embellished Gown

$1210  
 
Off Shoulder Printed Chiffon Gown With Flowing Skirt 47499 Quick Delivery!

47499 Off Shoulder Printed Chiffon Gown With Flowing Skirt

$748  
Strapless Floral Ruffle Gown 48705 Quick Delivery!

48705 Strapless Floral Ruffle Gown

$935  
 
One Shoulder Floral Velvet Evening Gown 49312 Quick Delivery!

49312 One Shoulder Floral Velvet Evening Gown

$748  
Mint Floral Sequin Mermaid Gown 49840 Quick Delivery!

49840 Mint Floral Sequin Mermaid Gown

$990  
 
Jovani Evening 43771 Quick Delivery!

43771 Jovani Evening

$825  
 
Jovani Evening 46767 Quick Delivery!

46767 Jovani Evening

$1089  
 
 
 
 
Sequin Floral A Line Long Dress 49697 Quick Delivery!

49697 Sequin Floral A Line Long Dress

$2090  
 
Jovani Evening 39171 Quick Delivery!

39171 Jovani Evening

$1430  
 
Jovani Evening 47081 Quick Delivery!

47081 Jovani Evening

$548  
 
 
Jovani Evening 45358 Quick Delivery!

45358 Jovani Evening

$869  
 
 
Jovani Evening 44007 Quick Delivery!

44007 Jovani Evening

$1430  
 
Jovani Evening 40289 Quick Delivery!

40289 Jovani Evening

$990  
 
Jovani Evening 41077 Quick Delivery!

41077 Jovani Evening

$1210  
 
 
Jovani Evening 40314 Quick Delivery!

40314 Jovani Evening

$770  
 
Metallic Jacquard Strap Dress with Peplum Detail 51597 Quick Delivery!

51597 Metallic Jacquard Strap Dress with Peplum Detail

$704  
 
Strapless Ruffle Lace Evening Gown 49581 Quick Delivery!

49581 Strapless Ruffle Lace Evening Gown

$1210  
 
Strapless Floral Sequin Evening Gown 48708 Quick Delivery!

48708 Strapless Floral Sequin Evening Gown

$1089  
 
One Shoulder Jumpsuit with Folded Bodice Design 48206 Quick Delivery!

48206 One Shoulder Jumpsuit with Folded Bodice Design

$770  
 
 
 
Square Neck Sheath Dress With Butterfly Straps 48664 Quick Delivery!

48664 Square Neck Sheath Dress With Butterfly Straps

$550  
 
 
 
 
 
Black Lace Back Evening Gown with High Slit 49010 Quick Delivery!

49010 Black Lace Back Evening Gown with High Slit

$658  
 
Seafoam Beaded Mermaid Gown with High Collar Cape 48421 Quick Delivery!

48421 Seafoam Beaded Mermaid Gown with High Collar Cape

$1089  
 
Black Beaded Mermaid Gown with Sheer Cape Sleeves 49425 Quick Delivery!

49425 Black Beaded Mermaid Gown with Sheer Cape Sleeves

$1210  
 
Crepe Mermaid Gown with Crystal Brooch Keyhole 54646 Quick Delivery!

54646 Crepe Mermaid Gown with Crystal Brooch Keyhole

$649  
 
 
 
Floral Jacquard Strapless Gown with Overskirt 48999 Quick Delivery!

48999 Floral Jacquard Strapless Gown with Overskirt

$1210  
 
Folded Petal Bodice Peplum Mermaid Gown 54275 Quick Delivery!

54275 Folded Petal Bodice Peplum Mermaid Gown

$825  
 
 
 
Strapless Beaded Column Gown 55062 Quick Delivery!

55062 Strapless Beaded Column Gown

$825  
 
 
Strapless Floral Jacquard Column Gown with Back Slit 55860 Quick Delivery!

55860 Strapless Floral Jacquard Column Gown with Back Slit

$649  
trapless Mermaid Prom Dress with Dramatic Bow 55796 Quick Delivery!

55796 trapless Mermaid Prom Dress with Dramatic Bow

$517  
 
 
 
 
Strapless Sweetheart Mikado Mermaid Gown 52376 Quick Delivery!

52376 Strapless Sweetheart Mikado Mermaid Gown

$484  
 
 
 
 
Strapless Peplum Mermaid Gown with Flared Skirt 51665 Quick Delivery!

51665 Strapless Peplum Mermaid Gown with Flared Skirt

$1210  
 
Strapless White Band Button Column Gown 55343 Quick Delivery!

55343 Strapless White Band Button Column Gown

$539  
 
Strapless Beaded Pleated Skirt Column Gown 51964 Quick Delivery!

51964 Strapless Beaded Pleated Skirt Column Gown

$1210  
 
 
 
Yellow Strapless Textured Ball Gown 53366 Quick Delivery!

53366 Yellow Strapless Textured Ball Gown

$1210  
 
 
Beaded Medallion Stripe Tulle Ball Gown 54895 Quick Delivery!

54895 Beaded Medallion Stripe Tulle Ball Gown

$1210  
 
One Shoulder Floral Sequin Mermaid Gown 55109 Quick Delivery!

55109 One Shoulder Floral Sequin Mermaid Gown

$869  
 
Off Shoulder Jacquard Mermaid Gown 52823 Quick Delivery!

52823 Off Shoulder Jacquard Mermaid Gown

$990  
 
 
Jovani Evening 44593 Quick Delivery!

44593 Jovani Evening

$1045  
 
Strapless Tiered Gown with Bold Geometric Print Design 49317 Quick Delivery!

49317 Strapless Tiered Gown with Bold Geometric Print Design

$759  
 
Jovani Evening 45942 Quick Delivery!

45942 Jovani Evening

$1045  
 
Jovani Evening 45616 Quick Delivery!

45616 Jovani Evening

$869  
 
 
 
 
 
One-Shoulder Fitted Gown with High Slit 44001 Quick Delivery!

44001 One-Shoulder Fitted Gown with High Slit

$825  
 
 
 
Jovani Evening 45666 Quick Delivery!

45666 Jovani Evening

$770  
 
 
 
 
Jovani Evening 46639 Quick Delivery!

46639 Jovani Evening

$1089  
 
Jovani Evening 44254 Quick Delivery!

44254 Jovani Evening

$1870  
 
 
 
 
Jovani Evening 44421 Quick Delivery!

44421 Jovani Evening

$990  
 
Metallic Brocade Strapless Gown 52667 Quick Delivery!

52667 Metallic Brocade Strapless Gown

$990  
 
Strapless Mosaic Sequin A Line Gown 54955 Quick Delivery!

54955 Strapless Mosaic Sequin A Line Gown

$1650  
 
Jovani Evening 40781 Quick Delivery!

40781 Jovani Evening

$834  
 
High Neck Illusion Gown with Floral Beading 52371 Quick Delivery!

52371 High Neck Illusion Gown with Floral Beading

$2090  
 
Jovani Evening 45277 Quick Delivery!

45277 Jovani Evening

$869  
 
Strapless Floral Satin Column Gown 53418 Quick Delivery!

53418 Strapless Floral Satin Column Gown

$1287  
 
 
Strapless Sweetheart Sequin Mermaid Gown 54004 Quick Delivery!

54004 Strapless Sweetheart Sequin Mermaid Gown

$825  
 
Strapless Sequin Floral Mermaid Gown 55052 Quick Delivery!

55052 Strapless Sequin Floral Mermaid Gown

$1210  
 
High Neck Cutout Cap Sleeve Mermaid Gown 54921 Quick Delivery!

54921 High Neck Cutout Cap Sleeve Mermaid Gown

$1089  
 
Blue Embellished A Line Evening Gown with Cape 48426 Quick Delivery!

48426 Blue Embellished A Line Evening Gown with Cape

$1210  
 
Beaded Bodice High Slit Sheath Dress 49577 Quick Delivery!

49577 Beaded Bodice High Slit Sheath Dress

$1430  
 
 
 
Off Shoulder Long Sleeve Beaded Dress 46769 Quick Delivery!

46769 Off Shoulder Long Sleeve Beaded Dress

$1430  
 
Lilac One Shoulder Mermaid Prom Dress 43401 Quick Delivery!

43401 Lilac One Shoulder Mermaid Prom Dress

$825  
 
 
 
Off Shoulder Floral Print Chiffon Gown 49473 Quick Delivery!

49473 Off Shoulder Floral Print Chiffon Gown

$869  
Jovani Evening 47765 Quick Delivery!

47765 Jovani Evening

$2420  
 
 
Bell Sleeve Beaded Pattern Sheath Dress 52447 Quick Delivery!

52447 Bell Sleeve Beaded Pattern Sheath Dress

$990  
 
Jovani Evening 39426 Quick Delivery!

39426 Jovani Evening

$1100  
 
 
Jovani Evening 39046 Quick Delivery!

39046 Jovani Evening

$1309  
 
 
Jovani Evening 41044 Quick Delivery!

41044 Jovani Evening

$759  
 
Strapless Sweetheart Floral Print Chiffon Gown 53544 Quick Delivery!

53544 Strapless Sweetheart Floral Print Chiffon Gown

$869  
Floral Embellished Sequin Mermaid Gown 49135 Quick Delivery!

49135 Floral Embellished Sequin Mermaid Gown

$990  
 
Off Shoulder Cap Sleeve Beaded Radiating Evening Gown 47105 Quick Delivery!

47105 Off Shoulder Cap Sleeve Beaded Radiating Evening Gown

$2420  
 
 
One Shoulder Wide Leg Jumpsuit 48900 Quick Delivery!

48900 One Shoulder Wide Leg Jumpsuit

$748  
 
 
 
Jovani Evening 49837 Quick Delivery!

49837 Jovani Evening

$748  
 
Strapless Beaded Corset Satin Trumpet Gown 53369 Quick Delivery!

53369 Strapless Beaded Corset Satin Trumpet Gown

$1210  
 
 
 
 
Floral Applique One Shoulder Cape Gown 46243 Quick Delivery!

46243 Floral Applique One Shoulder Cape Gown

$1089  
 
Strapless Floral Jacquard Evening Gown 55859 Quick Delivery!

55859 Strapless Floral Jacquard Evening Gown

$649  
 
Strapless Sweetheart Bubble Peplum Ball Gown 53141 Quick Delivery!

53141 Strapless Sweetheart Bubble Peplum Ball Gown

$1210  
 
 
Strapless Floral Jacquard Ball Gown 54619 Quick Delivery!

54619 Strapless Floral Jacquard Ball Gown

$990  
 
 
Sweetheart Beaded Column Gown 52259 Quick Delivery!

52259 Sweetheart Beaded Column Gown

$748  
 
Spaghetti Strap Sequin Cape Column Gown 52196 Quick Delivery!

52196 Spaghetti Strap Sequin Cape Column Gown

$1210  
 
V Neckline Sequin Stripes High Slit Dress 53775 Quick Delivery!

53775 V Neckline Sequin Stripes High Slit Dress

$1650  
Jovani Evening 39175 Quick Delivery!

39175 Jovani Evening

$1430  
 
Beaded Cape Sleeve Mermaid Gown 39216 Quick Delivery!

39216 Beaded Cape Sleeve Mermaid Gown

$1098  
 
Velvet V Neck High Long Dress 50544 Quick Delivery!

50544 Velvet V Neck High Long Dress

$1430  
 
Sleeveless Draped Gown with Floral Waist Detail 46638 Quick Delivery!

46638 Sleeveless Draped Gown with Floral Waist Detail

$1650  
 
Navy Beaded Strapless Gown With Cape 47088 Quick Delivery!

47088 Navy Beaded Strapless Gown With Cape

$3080  
 
 
 
Off Shoulder Gown With Sculpted Bodice And Draped Detail 47392 Quick Delivery!

47392 Off Shoulder Gown With Sculpted Bodice And Draped Detail

$825  
 
Jovani Evening 45142 Quick Delivery!

45142 Jovani Evening

$1210  
 
 
Strapless Brocade Evening Gown With Peplum Waist 49073 Quick Delivery!

49073 Strapless Brocade Evening Gown With Peplum Waist

$748  
 
1846
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10
  12. Next >
  13. Next 10 Pages >
logo-footer
stylish. bold. unforgettable.

Follow Us On Social
Hours

Tuesday 10:00 AM until 5:00 PM

Wednesday 10:00 AM to 5:00 PM

Thursday 10:00 AM to 5:00 PM

Friday 10:00 AM to 5:00 PM

Saturday 9:00 AM to 2:00 PM

Sunday CLOSED

Monday CLOSED

(256) 767-4262
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
801 E Tennessee St
Florence, AL 35630
  • Bridal

  • Formals

  • Mothers

  • Tuxedos

  • Events

  • Book Appointment

Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Homecoming
  • Pageant
  • Plus Size Prom
  • Prom
  • Short & Cocktail Dresses
  • Mother of the Bride
  • Evening Gowns

Prom

  • ASHLEYlauren
  • Ava Presley
  • Ellie Wilde
  • Johnathan Kayne
  • Jovani Prom
  • Kate Parker
  • Portia & Scarlett Couture
  • Sherri Hill
  • Tarik Ediz

Plus Size Prom

  • Sydney's Closet

Homecoming & Cocktail

  • Ava Presley Homecoming
  • Jovani Short & Cocktail
  • Jovani Homecoming

Pageant

  • Jovani Red Carpet
  • Jovani Pageant

Mother of the Bride

  • Cameron Blake
  • MGNY by Morilee
  • Montage by Mon Cheri
  • Jovani Evenings

Sale Gowns

  • Shop our Sales!

More Styles

  • Featured Styles