Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Bridal
  • Formals
  • Mothers
  • Tuxedos
  • Events
  • Book Appointment
  • Mother of the Bride
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • Shop by Event
    +
    • Homecoming
    • Pageant
    • Plus Size Prom
    • Prom
    • Short & Cocktail Dresses
    • Mother of the Bride
    • Evening Gowns
  • Prom
    +
    • ASHLEYlauren
    • Ava Presley
    • Ellie Wilde
    • Johnathan Kayne
    • Jovani Prom
    • Kate Parker
    • Portia & Scarlett Couture
    • Sherri Hill
    • Tarik Ediz
  • Plus Size Prom
    +
    • Sydney's Closet
  • Homecoming & Cocktail
    +
    • Ava Presley Homecoming
    • Jovani Short & Cocktail
    • Jovani Homecoming
  • Pageant
    +
    • Jovani Red Carpet
    • Jovani Pageant
  • Mother of the Bride
    +
    • Cameron Blake
    • MGNY by Morilee
    • Montage by Mon Cheri
    • Jovani Evenings
  • Sale Gowns
    +
    • Shop our Sales!
  • More Styles
    -
    • Featured Styles

Mother of the Bride

Sort By:
Jovani Evening 46065 Quick Delivery!

46065 Jovani Evening

$1650  
 
Blush 3D Floral Mermaid Gown 47354 Quick Delivery!

47354 Blush 3D Floral Mermaid Gown

$935  
 
Jovani Evening 46318 Quick Delivery!

46318 Jovani Evening

$1210  
 
Jovani Evening 48180 Quick Delivery!

48180 Jovani Evening

$990  
 
 
 
Jovani Evening 39823 Quick Delivery!

39823 Jovani Evening

$704  
 
 
 
 
Jovani Evening 43046 Quick Delivery!

43046 Jovani Evening

$935  
 
Jovani Evening 23928 Quick Delivery!

23928 Jovani Evening

$990  
 
Jovani Evening 39872 Quick Delivery!

39872 Jovani Evening

$825  
 
 
 
 
 
Jovani Evening 38236 Quick Delivery!

38236 Jovani Evening

$1430  
 
 
Jovani Evening 40743 Quick Delivery!

40743 Jovani Evening

$990  
 
 
 
Structured Brocade Jacket And Column Skirt Ensemble 48224 Quick Delivery!

48224 Structured Brocade Jacket And Column Skirt Ensemble

$990  
 
 
Jovani Evening 44060 Quick Delivery!

44060 Jovani Evening

$878  
 
Jovani Evening 40605 Quick Delivery!

40605 Jovani Evening

$869  
 
Magenta Off Shoulder Fitted Dress 44730 Quick Delivery!

44730 Magenta Off Shoulder Fitted Dress

$704  
 
 
High-Neck Asymmetric Gown with Ruffle Accents 43819 Quick Delivery!

43819 High-Neck Asymmetric Gown with Ruffle Accents

$825  
 
Strapless Leopard Print Sequin Jumpsuit with Wide Legs 54171 Quick Delivery!

54171 Strapless Leopard Print Sequin Jumpsuit with Wide Legs

$627  
Jovani Evening 43886 Quick Delivery!

43886 Jovani Evening

$550  
 
 
Jovani Evening 45883 Quick Delivery!

45883 Jovani Evening

$704  
 
Lace Mermaid Gown with Floral Sequin Embellishments 54963 Quick Delivery!

54963 Lace Mermaid Gown with Floral Sequin Embellishments

$803  
 
 
 
Long Sleeve Crystal Keyhole Crepe Mermaid Gown 53933 Quick Delivery!

53933 Long Sleeve Crystal Keyhole Crepe Mermaid Gown

$990  
 
 
Pearl Beaded Strapless Mermaid Gown 54184 Quick Delivery!

54184 Pearl Beaded Strapless Mermaid Gown

$704  
 
 
 
Floral Appliqued Mikado Mermaid Gown 54041 Quick Delivery!

54041 Floral Appliqued Mikado Mermaid Gown

$704  
 
Cap Sleeve Mermaid Gown with Zip Front Slit 53729 Quick Delivery!

53729 Cap Sleeve Mermaid Gown with Zip Front Slit

$935  
 
 
 
 
One Shoulder Column Evening Gown 53624 Quick Delivery!

53624 One Shoulder Column Evening Gown

$869  
 
 
 
One Shoulder Ruffled Drape Fit & Flare Gown 52824 Quick Delivery!

52824 One Shoulder Ruffled Drape Fit & Flare Gown

$935  
 
 
 
Draped Crepe Gown with High Slit 53165 Quick Delivery!

53165 Draped Crepe Gown with High Slit

$935  
 
 
 
 
 
Pink V-Neck Cape Sleeves A Line Gown 52015 Quick Delivery!

52015 Pink V-Neck Cape Sleeves A Line Gown

$1210  
 
Strapless Ruched Bow Trumpet Gown 51978 Quick Delivery!

51978 Strapless Ruched Bow Trumpet Gown

$704  
 
 
 
 
Strapless Midi Dress with Puff Off Shoulder Sleeves 51578 Quick Delivery!

51578 Strapless Midi Dress with Puff Off Shoulder Sleeves

$605  
 
 
 
Off Shoulder Beaded Appliqué Mermaid Evening Gown 50209 Quick Delivery!

50209 Off Shoulder Beaded Appliqué Mermaid Evening Gown

$1089  
 
Floral Print Satin Cowl Neck Mermaid Gown 55611 Quick Delivery!

55611 Floral Print Satin Cowl Neck Mermaid Gown

$759  
Gold Sequin Strapless Mermaid Evening Gown 54713 Quick Delivery!

54713 Gold Sequin Strapless Mermaid Evening Gown

$649  
 
Ivory Floral Embroidered Strapless Tulle Ball Gown 49883 Quick Delivery!

49883 Ivory Floral Embroidered Strapless Tulle Ball Gown

$825  
 
 
Beaded Column Gown with Cape Detail 54176 Quick Delivery!

54176 Beaded Column Gown with Cape Detail

$759  
 
 
Beaded Off the Shoulder Evening Gown with Side Drape 48412 Quick Delivery!

48412 Beaded Off the Shoulder Evening Gown with Side Drape

$990  
 
Brocade Cap Sleeve A Line Gown 47491 Quick Delivery!

47491 Brocade Cap Sleeve A Line Gown

$990  
 
One Shoulder Fitted Gown with Bow Detail 49848 Quick Delivery!

49848 One Shoulder Fitted Gown with Bow Detail

$847  
 
 
Black Strapless Evening Gown with Statement Bow Detail 49078 Quick Delivery!

49078 Black Strapless Evening Gown with Statement Bow Detail

$869  
 
Embellished Sheer Sleeve Gown with Halter Neckline 46674 Quick Delivery!

46674 Embellished Sheer Sleeve Gown with Halter Neckline

$825  
 
Strapless Draped Satin Gown With Sculpted Waist 49361 Quick Delivery!

49361 Strapless Draped Satin Gown With Sculpted Waist

$935  
 
 
 
 
 
Off Shoulder Structured Mermaid Gown 46799 Quick Delivery!

46799 Off Shoulder Structured Mermaid Gown

$990  
 
 
 
Elegant Long Sleeve Evening Gown With Side Tie Detail 51618 Quick Delivery!

51618 Elegant Long Sleeve Evening Gown With Side Tie Detail

$990  
 
 
 
Velvet Halter Gown with Beaded Slit and Open Back 49345 Quick Delivery!

49345 Velvet Halter Gown with Beaded Slit and Open Back

$1210  
 
 
 
Strapless Velvet Gown With Contrast Drape 50241 Quick Delivery!

50241 Strapless Velvet Gown With Contrast Drape

$990  
 
Jovani Evening 46061 Quick Delivery!

46061 Jovani Evening

$990  
 
 
One Shoulder Jacquard Gown With Structured Shawl 46259 Quick Delivery!

46259 One Shoulder Jacquard Gown With Structured Shawl

$825  
 
Jovani Evening 45467 Quick Delivery!

45467 Jovani Evening

$990  
 
Jovani Evening 48077 Quick Delivery!

48077 Jovani Evening

$935  
 
Jovani Evening 48175 Quick Delivery!

48175 Jovani Evening

$990  
 
Jovani Evening 45617 Quick Delivery!

45617 Jovani Evening

$990  
 
 
 
 
Jovani Evening 44245 Quick Delivery!

44245 Jovani Evening

$759  
 
 
 
 
 
Jovani Evening 42160 Quick Delivery!

42160 Jovani Evening

$495  
 
 
 
Jovani Evening 43824 Quick Delivery!

43824 Jovani Evening

$825  
 
Jovani Evening 43978 Quick Delivery!

43978 Jovani Evening

$825  
 
Jovani Evening 37065 Quick Delivery!

37065 Jovani Evening

$1430  
 
 
 
 
Jovani Evening 44382 Quick Delivery!

44382 Jovani Evening

$990  
 
 
Jovani Evening 23180 Quick Delivery!

23180 Jovani Evening

$869  
 
 
Strapless Velvet Beaded Slit Train Sheath Long Dress 51648 Quick Delivery!

51648 Strapless Velvet Beaded Slit Train Sheath Long Dress

$990  
 
Navy Floral Sequin Off-Shoulder Gown 49831 Quick Delivery!

49831 Navy Floral Sequin Off-Shoulder Gown

$869  
 
One Shoulder Rosette Sequin Lace Gown with Cape Train 51987 Quick Delivery!

51987 One Shoulder Rosette Sequin Lace Gown with Cape Train

$1210  
 
Jovani 09381 Ivory Long Sleeve Pleated Peplum Jumpsuit 09381 Quick Delivery!

09381 Jovani 09381 Ivory Long Sleeve Pleated Peplum Jumpsuit

$990  
 
 
 
 
 
 
Beaded Stripe Flutter Sleeve A Line Gown 54083 Quick Delivery!

54083 Beaded Stripe Flutter Sleeve A Line Gown

$1089  
 
V-Neck Gold Pattern Ball Gown 55735 Quick Delivery!

55735 V-Neck Gold Pattern Ball Gown

$1089  
 
Sculpted Neck Mermaid Metallic Gown 53310 Quick Delivery!

53310 Sculpted Neck Mermaid Metallic Gown

$825  
 
Strapless Embellished Sweetheart Satin Ball Gown 53350 Quick Delivery!

53350 Strapless Embellished Sweetheart Satin Ball Gown

$1210  
 
 
Blush Floral Strapless Peplum Column Gown 55659 Quick Delivery!

55659 Blush Floral Strapless Peplum Column Gown

$990  
 
High Neck Beaded Illusion Mermaid Gown 53249 Quick Delivery!

53249 High Neck Beaded Illusion Mermaid Gown

$1089  
 
Sweetheart Bow Front Brocade Ball Gown 53509 Quick Delivery!

53509 Sweetheart Bow Front Brocade Ball Gown

$990  
 
Long Sleeve Illusion A Line Gown 52021 Quick Delivery!

52021 Long Sleeve Illusion A Line Gown

$1430  
 
Strapless 3D Floral Mermaid Gown 52403 Quick Delivery!

52403 Strapless 3D Floral Mermaid Gown

$825  
 
 
 
 
Mock Neck Beaded Cuffs A Line Gown 51940 Quick Delivery!

51940 Mock Neck Beaded Cuffs A Line Gown

$1430  
 
Strapless Metallic Floral Overskirt Column Gown 52387 Quick Delivery!

52387 Strapless Metallic Floral Overskirt Column Gown

$935  
 
Strapless Beaded Evening Gown With Sheer Shawl 47155 Quick Delivery!

47155 Strapless Beaded Evening Gown With Sheer Shawl

$990  
 
 
Blush Pink Mock Neck Draped Slit Column Jumpsuit 53166 Quick Delivery!

53166 Blush Pink Mock Neck Draped Slit Column Jumpsuit

$869  
 
 
 
Halter Mermaid Evening Gown 51802 Quick Delivery!

51802 Halter Mermaid Evening Gown

$990  
 
 
 
 
 
Strapless Mermaid Gown with Floral Appliqués 44351 Quick Delivery!

44351 Strapless Mermaid Gown with Floral Appliqués

$990  
 
Feather Trimmed Sheer Hem Gown 53521 Quick Delivery!

53521 Feather Trimmed Sheer Hem Gown

$759  
 
 
Feather Trimmed Off Shoulder Sequin Mermaid Gown 54298 Quick Delivery!

54298 Feather Trimmed Off Shoulder Sequin Mermaid Gown

$1089  
 
Jovani Evening 46432 Quick Delivery!

46432 Jovani Evening

$935  
 
Jovani Evening 46033 Quick Delivery!

46033 Jovani Evening

$935  
 
 
Jovani Evening 23890 Quick Delivery!

23890 Jovani Evening

$990  
 
Jovani Evening 40297 Quick Delivery!

40297 Jovani Evening

$935  
 
 
Floral Brocade Strapless Ball Gown 47590 Quick Delivery!

47590 Floral Brocade Strapless Ball Gown

$990  
 
Jovani Evening 42506 Quick Delivery!

42506 Jovani Evening

$935  
 
Black White Floral Print Strapless A Line Ball Gown 52665 Quick Delivery!

52665 Black White Floral Print Strapless A Line Ball Gown

$1089  
 
Sequin Embellished Gown With Square Neckline 45941 Quick Delivery!

45941 Sequin Embellished Gown With Square Neckline

$1045  
 
Off Shoulder Metallic Jacquard Mermaid Gown 51599 Quick Delivery!

51599 Off Shoulder Metallic Jacquard Mermaid Gown

$935  
Floral Brocade Strapless A Line Gown 46550 Quick Delivery!

46550 Floral Brocade Strapless A Line Gown

$990  
 
Strapless Sheer Beaded Gown with Fitted Silhouette 49734 Quick Delivery!

49734 Strapless Sheer Beaded Gown with Fitted Silhouette

$990  
 
Strapless Floral Satin Fitted Evening Gown 49342 Quick Delivery!

49342 Strapless Floral Satin Fitted Evening Gown

$649  
 
 
Strapless Ruched Evening Gown With Beaded Neckline 43644 Quick Delivery!

43644 Strapless Ruched Evening Gown With Beaded Neckline

$1210  
 
 
 
 
Strapless Floral Bodice Evening Gown 45922 Quick Delivery!

45922 Strapless Floral Bodice Evening Gown

$869  
 
 
Strapless Floral Ball Gown With Sculpted Bodice 45499 Quick Delivery!

45499 Strapless Floral Ball Gown With Sculpted Bodice

$1089  
 
Embroidered Off Shoulder Gown with Floral Sequin Detailing 44652 Quick Delivery!

44652 Embroidered Off Shoulder Gown with Floral Sequin Detailing

$825  
 
Jovani Evening 48087 Quick Delivery!

48087 Jovani Evening

$1089  
 
 
 
Jovani Evening 49307 Quick Delivery!

49307 Jovani Evening

$704  
 
 
1846
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10
  12. Next >
  13. Next 10 Pages >
logo-footer
stylish. bold. unforgettable.

Follow Us On Social
Hours

Tuesday 10:00 AM until 5:00 PM

Wednesday 10:00 AM to 5:00 PM

Thursday 10:00 AM to 5:00 PM

Friday 10:00 AM to 5:00 PM

Saturday 9:00 AM to 2:00 PM

Sunday CLOSED

Monday CLOSED

(256) 767-4262
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
801 E Tennessee St
Florence, AL 35630
  • Bridal

  • Formals

  • Mothers

  • Tuxedos

  • Events

  • Book Appointment

Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Homecoming
  • Pageant
  • Plus Size Prom
  • Prom
  • Short & Cocktail Dresses
  • Mother of the Bride
  • Evening Gowns

Prom

  • ASHLEYlauren
  • Ava Presley
  • Ellie Wilde
  • Johnathan Kayne
  • Jovani Prom
  • Kate Parker
  • Portia & Scarlett Couture
  • Sherri Hill
  • Tarik Ediz

Plus Size Prom

  • Sydney's Closet

Homecoming & Cocktail

  • Ava Presley Homecoming
  • Jovani Short & Cocktail
  • Jovani Homecoming

Pageant

  • Jovani Red Carpet
  • Jovani Pageant

Mother of the Bride

  • Cameron Blake
  • MGNY by Morilee
  • Montage by Mon Cheri
  • Jovani Evenings

Sale Gowns

  • Shop our Sales!

More Styles

  • Featured Styles