Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Bridal
  • Formals
  • Mothers
  • Tuxedos
  • Events
  • Book Appointment
  • Mother of the Bride
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


Collections
  • Shop by Event
    +
    • Homecoming
    • Pageant
    • Plus Size Prom
    • Prom
    • Short & Cocktail Dresses
    • Mother of the Bride
    • Evening Gowns
  • Prom
    +
    • ASHLEYlauren
    • Ava Presley
    • Ellie Wilde
    • Johnathan Kayne
    • Jovani Prom
    • Kate Parker
    • Portia & Scarlett Couture
    • Sherri Hill
    • Tarik Ediz
  • Plus Size Prom
    +
    • Sydney's Closet
  • Homecoming & Cocktail
    +
    • Ava Presley Homecoming
    • Jovani Short & Cocktail
    • Jovani Homecoming
  • Pageant
    +
    • Jovani Red Carpet
    • Jovani Pageant
  • Mother of the Bride
    +
    • Cameron Blake
    • MGNY by Morilee
    • Montage by Mon Cheri
    • Jovani Evenings
  • Sale Gowns
    +
    • Shop our Sales!
  • More Styles
    -
    • Featured Styles

Mother of the Bride

Sort By:
Jovani Evening 44451 Quick Delivery!

44451 Jovani Evening

$658  
 
Jovani Evening 40608 Quick Delivery!

40608 Jovani Evening

$1870  
 
Jovani Evening 45178 Quick Delivery!

45178 Jovani Evening

$990  
 
 
One Shoulder Ivory Romper with Heart Belt Detail 48667 Quick Delivery!

48667 One Shoulder Ivory Romper with Heart Belt Detail

$605  
 
 
 
 
 
Strapless Black Mini Dress With 3D Floral Hem 48166 Quick Delivery!

48166 Strapless Black Mini Dress With 3D Floral Hem

$649  
 
 
 
 
 
Navy Fitted Ruched Dress 63169 Quick Delivery!

63169 Navy Fitted Ruched Dress

$715  
 
 
 
 
 
 
 
 
Black Strapless Fringe Dress 55224 Quick Delivery!

55224 Black Strapless Fringe Dress

$704  
 
 
 
 
 
Jovani Evening 39893 Quick Delivery!

39893 Jovani Evening

$869  
 
 
Strapless Organza Gown with Sequin Applique 55133 Quick Delivery!

55133 Strapless Organza Gown with Sequin Applique

$704  
 
Strapless Plunging Beaded Mermaid Gown 55559 Quick Delivery!

55559 Strapless Plunging Beaded Mermaid Gown

$1089  
 
Strapless Floral Column Gown 54618 Quick Delivery!

54618 Strapless Floral Column Gown

$935  
 
 
Turquoise Floral Metallic Strapless Ball Gown 55688 Quick Delivery!

55688 Turquoise Floral Metallic Strapless Ball Gown

$748  
 
Beaded Illusion Sleeve Mermaid Evening Gown 50201 Quick Delivery!

50201 Beaded Illusion Sleeve Mermaid Evening Gown

$1430  
 
Strapless High Slit Fitted Evening Gown 39771 Quick Delivery!

39771 Strapless High Slit Fitted Evening Gown

$704  
 
 
 
Beaded Off Shoulder Tiered Ball Gown Prom Dress 45076 Quick Delivery!

45076 Beaded Off Shoulder Tiered Ball Gown Prom Dress

$990  
 
Jovani Evening 39170 Quick Delivery!

39170 Jovani Evening

$1650  
 
 
Jovani Evening 47199 Quick Delivery!

47199 Jovani Evening

$990  
 
Jovani Evening 40889 Quick Delivery!

40889 Jovani Evening

$1870  
 
Jovani Evening 23774 Quick Delivery!

23774 Jovani Evening

$1309  
 
Beaded Embellished Pantsuit with Cape Sleeves 54308 Quick Delivery!

54308 Beaded Embellished Pantsuit with Cape Sleeves

$957  
 
 
Long Sleeve Beaded Jacket and Pants Two Piece Set 49807 Quick Delivery!

49807 Long Sleeve Beaded Jacket and Pants Two Piece Set

$1089  
 
Sweetheart Art Deco Beaded Fitted Gown 52867 Quick Delivery!

52867 Sweetheart Art Deco Beaded Fitted Gown

$1650  
 
Orange Cap Sleeve Fitted Dress 09063 Quick Delivery!

09063 Orange Cap Sleeve Fitted Dress

$704  
 
 
 
Jovani Evening 45074 Quick Delivery!

45074 Jovani Evening

$1089  
 
 
Floral Embellished Strapless Evening Gown 52552 Quick Delivery!

52552 Floral Embellished Strapless Evening Gown

$1210  
 
Crystal Mermaid Gown with Cape Sleeves 53380 Quick Delivery!

53380 Crystal Mermaid Gown with Cape Sleeves

$2640  
 
 
Off Shoulder Floral Beaded Mermaid Gown 53480 Quick Delivery!

53480 Off Shoulder Floral Beaded Mermaid Gown

$990  
 
Sequin Leaf Column Evening Gown 54054 Quick Delivery!

54054 Sequin Leaf Column Evening Gown

$935  
 
Floral Appliqué Ball Gown 48444 Quick Delivery!

48444 Floral Appliqué Ball Gown

$990  
 
Jovani Evening 45069 Quick Delivery!

45069 Jovani Evening

$1210  
 
Tweed Cropped Blazer and Ruffle Mini Dress Set 49850 Quick Delivery!

49850 Tweed Cropped Blazer and Ruffle Mini Dress Set

$770  
 
Jovani Evening 37374 Quick Delivery!

37374 Jovani Evening

$935  
 
 
Strapless Textured Puff Sleeves Mermaid Gown 53424

53424 Strapless Textured Puff Sleeves Mermaid Gown

$770  
 
Floral Beaded Halter Neck Gown 54135

54135 Floral Beaded Halter Neck Gown

$1089  
 
 
Strapless Plunging Beaded Mermaid Gown 53927

53927 Strapless Plunging Beaded Mermaid Gown

$2640  
 
Strapless Metallic Brocade Mermaid Gown 53919

53919 Strapless Metallic Brocade Mermaid Gown

$1210  
 
Strapless Floral Sequin Mermaid Gown 53477

53477 Strapless Floral Sequin Mermaid Gown

$770  
 
Blue Sequin One Shoulder Gown with Tulle Detail 46820

46820 Blue Sequin One Shoulder Gown with Tulle Detail

$990  
 
Strapless Floral Print Pleated Chiffon Gown 54322

54322 Strapless Floral Print Pleated Chiffon Gown

$990  
Strapless Sequin Floral Mermaid Gown 53402

53402 Strapless Sequin Floral Mermaid Gown

$1430  
 
Draped Off Shoulder Beaded Mermaid Gown 52210

52210 Draped Off Shoulder Beaded Mermaid Gown

$1309  
 
Floral Strapless Ruched Sweetheart Ball Gown 53102

53102 Floral Strapless Ruched Sweetheart Ball Gown

$803  
 
Black High Collar Beaded Kaftan Gown 52446

52446 Black High Collar Beaded Kaftan Gown

$990  
 
Strapless Sweetheart Patterned Ball Gown 51695

51695 Strapless Sweetheart Patterned Ball Gown

$990  
 
 
Sweetheart Sequin Slit Column Gown 54180

54180 Sweetheart Sequin Slit Column Gown

$869  
 
 
Elegant Evening Gown 54843

54843 Elegant Evening Gown

$704  
 
Sequin Mermaid Evening Gown 53381

53381 Sequin Mermaid Evening Gown

$1870  
Strapless Ruffled Off Shoulder Mermaid Gown 52270

52270 Strapless Ruffled Off Shoulder Mermaid Gown

$869  
 
Strapless Embossed Pattern Evening Gown 53975

53975 Strapless Embossed Pattern Evening Gown

$748  
 
Strapless Sweetheart Bow Ball Gown Evening 52121

52121 Strapless Sweetheart Bow Ball Gown Evening

$803  
 
 
Strapless Feathered Beaded Sheath Gown 54233

54233 Strapless Feathered Beaded Sheath Gown

$649  
 
Strapless Floral Print Peplum Ball Gown 53371

53371 Strapless Floral Print Peplum Ball Gown

$935  
Navy One Shoulder Satin Ball Gown with Bow 49686

49686 Navy One Shoulder Satin Ball Gown with Bow

$847  
 
 
 
 
Royal Blue Off Shoulder Sequin Corset Gown 49690

49690 Royal Blue Off Shoulder Sequin Corset Gown

$1870  
 
Navy Off Shoulder Mermaid Gown with 3D Flowers 49730

49730 Navy Off Shoulder Mermaid Gown with 3D Flowers

$770  
 
 
Embellished Sequin Mermaid Gown with Open Back 54059

54059 Embellished Sequin Mermaid Gown with Open Back

$847  
 
 
 
Jovani Evening 46242

46242 Jovani Evening

$990  
 
Beaded Off The Shoulder Couture Evening Gown 52207

52207 Beaded Off The Shoulder Couture Evening Gown

$1309  
 
Velvet Halter Sweetheart Ruffled Skirt Mermaid Long Dress 48448

48448 Velvet Halter Sweetheart Ruffled Skirt Mermaid Long Dress

$1430  
 
 
Beaded Gown with High Slit and Ruffle Details 48992

48992 Beaded Gown with High Slit and Ruffle Details

$1430  
 
 
 
Strapless Gathered Bodice Fit And Flare Gown 55101

55101 Strapless Gathered Bodice Fit And Flare Gown

$517  
 
 
 
 
Off Shoulder Floral Ball Gown With Structured Bodice 47629

47629 Off Shoulder Floral Ball Gown With Structured Bodice

$957  
Beaded High Slit Open Back Sheath Dress 49007

49007 Beaded High Slit Open Back Sheath Dress

$2640  
 
Strapless Deep V 3D Floral Sequin Dress 49533

49533 Strapless Deep V 3D Floral Sequin Dress

$1430  
 
 
 
Embellished Halter Gown with Floral Sequin Embroidery 47624

47624 Embellished Halter Gown with Floral Sequin Embroidery

$1430  
 
Off Shoulder Ruffle Beaded Bodice Dress 48991

48991 Off Shoulder Ruffle Beaded Bodice Dress

$3300  
 
Jovani Evening 45801

45801 Jovani Evening

$1089  
 
Jovani Evening 44716

44716 Jovani Evening

$1210  
 
Embroidered Floral Slit Sheath Midi Dress 51903

51903 Embroidered Floral Slit Sheath Midi Dress

$1430  
 
 
Jovani Evening 39266

39266 Jovani Evening

$869  
 
 
Jovani Evening 42164

42164 Jovani Evening

$990  
 
Strapless Floral Sequin A Line Tulle Gown 54931

54931 Strapless Floral Sequin A Line Tulle Gown

$1650  
 
Brown Strapless Beaded Gown with Sculptural Bow 49841

49841 Brown Strapless Beaded Gown with Sculptural Bow

$1210  
 
Strapless Silver Sequin Leaf A Line Tulle Gown 54932

54932 Strapless Silver Sequin Leaf A Line Tulle Gown

$1650  
 
Strapless Organza Rosette Ruffled Tiered Gown 52874

52874 Strapless Organza Rosette Ruffled Tiered Gown

$2420  
 
Halter V Neck Beaded Corset Bodice Ball Gown 47806

47806 Halter V Neck Beaded Corset Bodice Ball Gown

$1430  
 
High Neck Floral Appliqué A Line Evening Gown 53168

53168 High Neck Floral Appliqué A Line Evening Gown

$990  
 
 
 
Black and White Strapless Striped A-Line Midi Dress 53462

53462 Black and White Strapless Striped A-Line Midi Dress

$649  
 
Jovani Evening 3375

3375 Jovani Evening

$869  
 
Jovani Evening 36873

36873 Jovani Evening

$649  
 
 
Jovani Evening 37203

37203 Jovani Evening

$935  
 
Jovani Evening 39851

39851 Jovani Evening

$3190  
 
Jovani Evening 40792

40792 Jovani Evening

$935  
 
44179

44179

$825  
 
 
 
 
Jovani Evening 44592

44592 Jovani Evening

$990  
 
 
 
Jovani Evening 37400 Quick Delivery!

37400 Jovani Evening

$879  
 
 
 
 
 
 
 
Jovani Evening 46496 Quick Delivery!

46496 Jovani Evening

$649  
 
 
Jovani Evening 38928 Quick Delivery!

38928 Jovani Evening

$849  
 
 
 
 
 
 
Jovani Evening 43821 Quick Delivery!

43821 Jovani Evening

$1199  
 
 
 
 
 
Jovani Evening 39082 Quick Delivery!

39082 Jovani Evening

$829  
 
 
 
 
 
Jovani Evening 39034 Quick Delivery!

39034 Jovani Evening

$1089  
 
 
Jovani Evening 26159 Quick Delivery!

26159 Jovani Evening

$769  
 
 
 
 
Jovani Evening 43826 Quick Delivery!

43826 Jovani Evening

$719  
 
 
 
Jovani Evening 44038 Quick Delivery!

44038 Jovani Evening

$599  
 
Jovani Evening 44633 Quick Delivery!

44633 Jovani Evening

$799  
 
Jovani Evening 40199 Quick Delivery!

40199 Jovani Evening

$935  
 
1846
  1. < Prev
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10
  12. Next >
  13. Next 10 Pages >
logo-footer
stylish. bold. unforgettable.

Follow Us On Social
Hours

Tuesday 10:00 AM until 5:00 PM

Wednesday 10:00 AM to 5:00 PM

Thursday 10:00 AM to 5:00 PM

Friday 10:00 AM to 5:00 PM

Saturday 9:00 AM to 2:00 PM

Sunday CLOSED

Monday CLOSED

(256) 767-4262
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
801 E Tennessee St
Florence, AL 35630

  • Bridal

  • Formals

  • Mothers

  • Tuxedos

  • Events

  • Book Appointment

Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Homecoming
  • Pageant
  • Plus Size Prom
  • Prom
  • Short & Cocktail Dresses
  • Mother of the Bride
  • Evening Gowns

Prom

  • ASHLEYlauren
  • Ava Presley
  • Ellie Wilde
  • Johnathan Kayne
  • Jovani Prom
  • Kate Parker
  • Portia & Scarlett Couture
  • Sherri Hill
  • Tarik Ediz

Plus Size Prom

  • Sydney's Closet

Homecoming & Cocktail

  • Ava Presley Homecoming
  • Jovani Short & Cocktail
  • Jovani Homecoming

Pageant

  • Jovani Red Carpet
  • Jovani Pageant

Mother of the Bride

  • Cameron Blake
  • MGNY by Morilee
  • Montage by Mon Cheri
  • Jovani Evenings

Sale Gowns

  • Shop our Sales!

More Styles

  • Featured Styles